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Oct 2026
No. 002 · /chatgpt-ads
New working paper: Can Advertising Fund Free AI?
Version 1 of our study of ChatGPT's international advertising rollout, with the European Union untreated. The paper is under review.
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Jul 2026
No. 001 · /organic-llm
In print: Marketing Science 45(4)
“ChatGPT Referrals to E-Commerce Websites” appears in the July issue of Marketing Science, pages 699–715.
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Apr 2026
No. 001 · /organic-llm
Published online in Marketing Science
“ChatGPT Referrals to E-Commerce Websites” is published ahead of print in Marketing Science, as an Article in Advance.
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Oct 2025
No. 001 · /organic-llm
Preprint on SSRN, first press coverage
The working paper appears on SSRN. Within days, Modern Retail, Bloomberg, Digiday and Search Engine Land report on it.